By: Tiare Pito
March 1, 2023

In an age of cheap clicks and digital addiction, the idea of becoming internet famous can be an intoxicating one. However, does the desperation to become famous and stay in the limelight impede on our lives? Kiki Kramer certainly thinks so. Speaking to the unhealthy desire for people to stay “Relevant”, Kramer hooks us all in her new single. This is an anthem that every digital native needs to listen to.

“Relevant” could not deliver a more relevant message for listeners. The new addiction of our youth, the rise of social media has people craving the validation of strangers, conceding power to them in the hopes of pseudo fame. Delivered to us on Kramer’s raspy, sultry vocals, listeners cannot help but be drawn in. The addictive beats and atmospheric melodies layer beautifully to create a textured, sobering soundscape.

Suffice to say, Kiki Kramer has absolutely hit the nail on the head with this one. Sure to earn a spot on your favourite playlist, “Relevant” will be a hard song to top. We can’t wait to see what will be next from this talented artist!

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