Gas Mask Magazine

Qveen Herby: “Sugar Daddy”

By: Emma Kopelowicz
June 20, 2020

Bow down everyone because Qveen Herby has entered the building! The rapper, singer, and entrepreneur has proven once again that she’s on top of her game with her latest single, “Sugar Daddy.”

Amy Noonan went from performing in shopping mall talent shows in her hometown of Seward, Nebraska, to busking on the streets of Boston with her boyfriend during her Berklee days, to YouTube stardom after a Chris Brown cover of theirs went viral and led to a deal with Epic Records. It’s the classic “small town girl moves to the big city to get her big break” story, but eventually Noonan saw just how colorless and calculated the music industry could be, and so she decided to strike out on her own. Qveen Herby built her queendom from the ground up, releasing eight EPs independently out of her 1930’s Downtown LA loft since 2018. 

Qveen shows off her sardonic side on “Sugar Daddy,” the first track off the rapper’s eighth EP. “A private toast to new horizons/Never mind what I had to do to get these diamonds,” the artist shows off her R&B vocal chops in the sultry intro. A melody filled with heavy bass and 90’s era synths flow together as Qveen’s natural cynicism pours over the lyrics like champagne on a private jet. “He love me, he give me all his money/That Gucci Prada comfy,” Herby states as a matter of fact in the chorus. Qveen Herby is at her utmost self-assured on this track, and all we can say is we know Her Majesty is just starting to expand her queendom and we’re ready to watch her reign! Stream the track below, and be sure to tell us what you think on social media at: @gasmaskmagazine. Feel free to connect with our writer as well: @emkopel!

Want more of the best music around? Keep checking back for more reviews, right here on Gas Mask! Are you an artist? Get your track featured here.