Gas Mask Magazine

KUMA: “Hard Times”

By: Eric Reyes
May 20, 2020

There is a rawness to “Hard Times” by artist Kuma. Taking advantage of the natural rasp of their voice, the vocal work of this track is enhanced by tasteful autotune and effective layering. 

With a simple beat backing him, Kuma delivers a heartfelt appeal. Breathless, pained, but unrelenting, the, again, raw emotion here is refreshing. Building from personal, intimate pleas to a lost love, or a love nearing loss, the song has a contemplative quality to it. The inner thoughts, hopes, of someone boiling over, their passion coming to the surface. I honestly enjoy tracks and artists like these, where they put it all out in the open, leveraging the natural qualities of their vocal talent to draw out the full potential of their lyrical content as well. Give “Hard Times” by Kuma a listen today and enjoy for yourself.  Stream it below, and tell us what you think of it on social media at: @gasmaskmagazine.

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